Affordable luxuries are the trend. "Tea's healthfulness is still, of course, the beverage's primary appeal, but in the current market environment consumers are increasingly recognizing good quality, customized tea as a comforting, affordable premium beverage splurge," says Don Montuori, publisher of Packaged Facts.

Marketing research shows that consumers are willing to pay a premium for healthy products, and tea drinkers are becoming more focused on quality. Generally, tea that is perceived as higher quality can be sold at a higher price point.

Category: Trends

Tags: premium, luxury, affordable, high-quality, current market


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