Affordable luxuries are the trend. "Tea's healthfulness is still, of course, the beverage's primary appeal, but in the current market environment consumers are increasingly recognizing good quality, customized tea as a comforting, affordable premium beverage splurge," says Don Montuori, publisher of Packaged Facts.

Marketing research shows that consumers are willing to pay a premium for healthy products, and tea drinkers are becoming more focused on quality. Generally, tea that is perceived as higher quality can be sold at a higher price point.

Category: Trends

Tags: premium, luxury, affordable, high-quality, current market

 

770.772.6360770.772.6360
info@ameliabay.com
3851 Lakefield Drive
Johns Creek, GA 30024