“Consumers are overwhelmingly interested in more transparency in food products”* according to a Response Media study.

With access to more information than ever, today’s consumers are savvy and demanding more from the food and drink choices they make. They want to know exactly what’s in—and not in—the items they buy.**

39% of U.S. consumers say they would switch from their current brands to others that provide clearer, more accurate product information.

73% of consumers say they feel positively about brands that share the “why behind the buy” information about their products.

68% say they’re willing to pay more for foods and beverages that don’t contain ingredients that they perceive are bad for them.

53% of consumers say the exclusion of undesirable ingredients is more important than the inclusion of beneficial ingredients.**


Clean label has no regulated definition, but what consumers want is simple: easy-to-read labels with ingredients they recognize.

Transparency and label claims aren’t just providing insight—they’re driving sales.**

Real brewed tea from Amelia Bay features one of the cleanest labels possible: brewed tea. With our all-natural advanced brewing methods, only pure water touches the raw leaf.

Even better? The very act of cleaning your label can improve your flavor profile, due to our expertise!

Find out more about how we help you achieve a clean label and maximum transparency.

* https://www.fooddive.com/news/study-nearly-all-consumers-find-transparency-in-food-and-beverage-importan/446999/
** https://www.nielsen.com/us/en/insights/news/2017/what-it-means-to-be-clean-in-todays-fmcg-market.html

Category: Brewed Benefits Trends

Tags: brewed tea, clean label, ingredients, RTD beverages


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