Tea comes to the table with a built-in healthy halo. And, consumers love the idea of foods and beverages with added functional benefits. So, RTD tea with added functional ingredients is a winning combination.

  • 65% of consumers seek functional benefits from their food and drink
  • Consumers want functional ingredients that address their top health concerns: stress, energy, sleep and digestion
  • The U.S. functional products market is expected to grow at 8% CAGR through 2021.

Source: https://www.fooddive.com/news/functional-foods-attract-health-conscious-consumers/550429/


To capture continued growth, RTD tea brands can add value by incorporating functional benefits. This allows you to innovate alongside healthy trends, with a beverage that builds upon RTD tea’s well-deserved health halo with a perceived functional benefit, such as energy boosting, anti-inflammatory, relaxing or antioxidant properties.


It takes real expertise to add functional ingredients, ensure they maintain their integrity, and provide appropriate documentation—while creating a taste that really appeals to consumers. Amelia Bay offers R&D support with unmatched technical expertise and the ability to design and balance your formulation with the added functionality of ingredients including polyphenols, vitamin blends, full spectrum hemp and other supplements. The team understands your concept and its practical applications, can steer you in the right direction, and knows how to perfectly balance your product’s taste formulation. Because your functional beverage needs to taste great, too, in order for your customers to come back for more.

Find out how we can add functional ingredients.


Amelia Bay is big enough to provide exactly what you need, and small enough to provide it when you need it, with one of the fastest turnaround times in the industry. You don’t have to wait for weeks on end to receive samples, documentation or key communication. It all adds up to your ability to optimize marketplace trends—by getting to market faster.

Find out how we support you every step of the way.

Let’s get started!

Category: Better for You Trends

Tags: functional, ingredients, rtd, trend


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Considering stepping into the market for RTD tea, or making changes to your current product line?

Now is the time!