Hydration and sports benefits are top of mind with today’s fitness-minded consumers, so beverage makers are experimenting with tea and tea flavors in an even wider variety of categories, like tea-based sports drinks, energy drinks and shots, juices and smoothies, enhanced waters, protein drinks and other functional beverages.

Bonus? When tea is mixed with other beverages, tea’s “health halo” is extended to the final product.

Category: Trends

Tags: energy, functional, hydration, fitness, sports

 

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