The fastest-growing center store category for the second year in a row in 2017, ready-to-drink tea sales climbed 18.9 percent on volume growth of 25.2 percent.1 U.S. multi-outlet sales of refrigerated tea sales reached more than $176 million and private label refrigerated teas are nearing the $250 million per year threshold.2

Specialty teas with innovative flavors and better-for-you label claims lead the charge. “Eighty percent of Americans drink tea, and 50 percent do so daily. The specialty tea segment is growing at nearly twice the rate of the overall U.S. tea business, and demographic trends suggest the industry has a long runway of expansion as younger consumers are more inclined to favor tea over coffee than their parents.” Charles Cain, a principal at Building Oz.3 Convenient, thirst-quenching iced teas are capturing consumers’ attention and dollar share.

To capture the minds and pocketbooks of these avid tea-drinkers, brand owners must offer high-quality RTD iced tea that tastes great to consumers who are pursuing RTD teas as wholesome alternatives to sugary juices and carbonated soft drinks.

Building a Better Tea

In order to build a better tea, brand owners should consider the following, as outlined in the free white paper available for download: “TO A TEA: BUILDING A BETTER ICED TEA”.

  • your target consumer and price point
  • what kind of tea you want to develop and what ingredients you want to use
  • where you plan to sell your tea

In order to produce the best-tasting, highest-quality RTD iced tea, the choice is clear—brewed makes it better. The pure tea taste and crystal-clear appearance of brewed tea give consumers the appearance, taste, quality—and real-brewed tea label—they demand.

What are the Benefits of Brewed?

  • Consumer-pleasing clarity and pure tea taste
  • Ease of use
  • Shelf life

Amelia Bay’s advanced brewing methods create the finest brewed teas—the clearest, best-tasting, highest-quality brewed tea currently available on a commercial scale—worthy of a premium label. We use these advanced brewing methods and our unparalleled R&D flavor expertise to create on-trend and custom formulations to answer emerging consumer demands.

Find out more about how we can meet your specific requirements.

1, 3 Grocers See Tea as a Glass Half Full in 2017 by Dan Bolton, January 2, 2018, http://worldteanews.com/insights/grocers-see-tea-glass-half-full,

2 https://www.statista.com/statistics/309522/dollar-sales-of-private-label-coffee-and-tea-products-in-the-us-by-segment/

Category: Brewed Benefits Trends

Tags: brewed tea, rtd, ready to drink, better-for-you, label claim, benefits, iced tea

 

Ready to get started?

Let us know!

Considering stepping into the market for RTD tea, or making changes to your current product line?

Now is the time!

770.772.6360770.772.6360
info@ameliabay.com
3851 Lakefield Drive
Johns Creek, GA 30024