Tea makers are encouraged to build on the momentum of expected double-digit sales growth with innovative flavors and product attributes, according to market research firm Mintel.

Enter MATCHA—the Japanese traditional powdered green tea that has recently gained a lot of traction in the U.S. beverage market, and is expected to keep growing in 2016. When it comes to consumer interest, matcha seems to have it all—it’s associated with good health, perceived as high-quality and introduces a new and interesting flavor profile.

Consumers consider matcha an all-natural powerhouse, packed with antioxidants and L-theanine, answering their demands for energy, vitality and overall wellbeing. And, matcha boasts a bold, intense flavor profile that fits right in with the stronger brewed beverages and spicy-food trends popular today.

Amelia Bay’s brewed tea offers just what your matcha needs: a balanced matcha tea flavor profile without drawbacks like sedimentation or flavor changes over time. Create any flavor combination, from matcha green tea lemonade to matcha energy shots, with Amelia Bay’s brewed tea expertise.

Category: Trends

Tags: matcha, green tea, antioxidant, energy drinks, lemonade


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