Delicious. Refreshing. Convenient. Better for you.
Ready-to-drink (RTD) tea quenches more than just thirst—it ticks lots of boxes for today’s on-the-go, wellness-minded consumers.

DON'T LET SUGAR WEIGH DOWN YOUR RTD TEA

Sure, everyone likes a touch of sweetness in their lives, but too much of a good thing can turn consumers away. In fact, sugar content is the #2 factor for RTD drinkers, with flavor coming in at #1.

High sugar content is one of the reasons consumers plan to reduce their consumption of carbonated soft drinks (CSDs). And, while most consumers perceive RTD tea as healthier than CSDs, high sugar content in an RTD tea can prevent a brand from truly being considered “healthy.”

DON'T TARNISH TEA'S HEALTHY HALO

Real brewed RTD tea has a lot going for it, all on its own. Consumers consider it healthy hydration and drink it almost as much as they drink water. Brands can complement tea’s natural health halo by easing up on sugar content, focusing on innovative flavor, and developing products with strong functional benefits.

Premium, low-sugar, super-functional teas appeal to consumers looking for a more healthful RTD tea option.

FLAVOR IS KING

Flavor is paramount—the #1 factor consumers consider when consumers they purchase RTD tea. This passion for flavor points to an opportunity for increased flavor development, to offer consumers variety and newness.

With concerns over sugar content growing among consumers, there’s an opportunity for brands to create teas with less-sweet flavor profiles—such as botanical, herbal and spice-flavored teas. At Amelia Bay, our R&D team and flavorists are tea and flavor virtuosos who compose beautiful variations to meet the next new trend.

BE SWEET ON TEA WITHOUT ALL THE SUGAR

You can address sugar concerns in a variety of ways. One is to simply focus on flavor. Consumers who do prefer sweetened RTD tea may be willing to overlook a drink’s sugar content if it is delicious. A “better than” approach works for a tea with some sugar content, but still much less than a traditional CSD.

But most importantly, premium brewed taste with fantastic trend-forward flavor mitigates the need for a lot of added sugars or artificial sweeteners.

Contact us today to start your next project.

Source: Tea and RTD Teas U.S, .Mintel Aug 2019

Category: Better for You

Tags: reduced sugar, rtd, flavor

 

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