Tea is rapidly becoming the premier healthy beverage option. In fact, it “...recently took the lead as THE healthy beverage choice for American consumers when dining out, beating out juice and plain sparkling water.”* And, consumers continue to opt for RTD teas for a convenient, flexible and healthier alternative to sugary beverages.**

TASTE IS STILL KING

Though tea drinkers are opting for healthy hydration, they say that great taste is still their most important consideration—so the key to keeping their interest high is frequent innovation and new flavors or products.* According to the Tea Association of the U.S.A., “innovation will focus on a consumer-centric approach through the creation of new moments of consumption, new levels of sophistication, new ways of interacting with consumers.”* Millennials in particular respond to a variety of flavors, especially new and interesting combinations.***

Over the past few years, the following flavored teas have increased their presence on menus across the country:*

  • coconut (+23%)
  • kiwi (+14%)
  • mint (+10%)
  • vanilla (+8.3%)
  • peach (+6.8%)

New ready-to-drink (RTD) teas have featured trending flavors as well as varietals like chamomile, green tea, rose tea, yerba mate and white tea versions.***

At Amelia Bay, we monitor the trend landscape every day to stay in front of consumer demand. Chances are, once you know what new flavor or varietal you want to offer, we have already sourced, blended, tested, perfected it and added it to our extensive portfolio—so you can hit the ground running. We source our tea from trusted growers and can provide any varietal you desire from traditional oolong to trendy rooibos, and everything in between. And, with our industry-leading flavor library, we’ve never met a varietal or a flavor that we couldn’t provide.

Find out how you can meet the newest trends in RTD tea.

Sources:

*https://pepsicopartners.com/article/detail//Tea%20_In_Possibilities

**https://www.vendingmarketwatch.com/coffee-service/coffee-tea-and-hot-beverage/news/12404482/the-state-of-the-us-tea-industry-201718-tea-market-review-forecast

***https://www.prnewswire.com/news-releases/us-beverage-market-3-key-mashup-trends-according-to-packaged-facts-300812810.html

Category: Trends

Tags: flavor, varietals, healthy, rtd, trending

 

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