Brewed vs. Powdered
BREWED MAKES IT BETTER. WHEN IT COMES TO BREWED VS. POWDERED, THE CHOICE IS CLEAR. THE PURE TEA TASTE AND CRYSTAL-CLEAR APPEARANCE OF BREWED TEA REFLECT ITS CLEAN LABEL CLAIMS AND FUNCTIONAL BENEFITS.
CLEAN LABEL
Only pure water touches the raw leaf— for quality taste and a label that’s as clean as can be.
CLOUDINESS
Consumers associate it with inferior quality and a "wet cardboard" aftertaste.
REAL BREWED
Genuine brewed taste & beautiful, clear appearance = a premium product.
OBSOLETE
Spray-dried powder can carry a high bacterial load and require dust protection for employees and equipment, in addition to losing valuable flavor and creating off-flavors.
CLEAN LABEL
Only pure water touches the raw leaf— for quality taste and a label that’s as clean as can be.
CLOUDINESS
Consumers associate it with inferior quality and a "wet cardboard" aftertaste.
REAL BREWED
Genuine brewed taste & beautiful, clear appearance = a premium product.
OBSOLETE
Spray-dried powder can carry a high bacterial load and require dust protection for employees and equipment, in addition to losing valuable flavor and creating off-flavors.
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