Convenient, thirst-quenching iced teas can easily compete with other RTD beverage options because consumers think of them as wholesome alternatives—with antioxidant polyphenols, catechins, calming L-theanine and natural caffeine built right in.
Convenient RTD tea products in novel flavors and single-serve formats appeal to contemporary and Millennial shoppers' in particular, who crave novelty.*
Deciding which consumer you want to court
will steer your formulation choices!
Foodie
Budget-minded
Whole Foods-type markets
Big-box outlets
Convenience stores
14-oz. recycled-glass
59-oz. carafes
Gallon & half-gallon jugs
high-fructose corn syrup
brominated vegetable oil
artificial colors and flavors
Beverage manufacturers must explore their options to choose the best tea base for their desired end product and overall results.
instant tea powder
A consistent base for low-priced, low-margin products that cannot be labeled as “real brewed tea.”
batch brewing/kettle brewing
Allows for authentic “brewed tea” label, but challenging to scale as business grows.
The highest-quality brewed tea currently available on a commercial scale for a finished beverage with greater clarity and stability—and a fresher, more balanced and robust brewed flavor.
*Tea Association of the U.S.A., State of the U.S. Tea Industry 2014 Year in Review
Considering stepping into the market for RTD tea, or making changes to your current product line?
Now is the time!