Tea’s popularity continues to grow as quickly as its list of attributed health benefits.

4 in 5 American consumers drink tea—to the tune of over 80 billion servings in 2014.1

Tea is Good Business

New-to-tea drinkers include consumers looking for alternative options to replace sodas and other unhealthy beverages who perceive tea as a natural, healthy choice.

On any given day, more than 158 million Americans (over half the population) are drinking tea.3

87% of millennials who drink tea4 and are more likely to embrace premium tea brands with unique flavors.

HEALTH BENEFITS ATTRIBUTED TO TEA
(BLACK AND GREEN)6

Reduced

  • Cardiovascular risk factors
  • Cancer risk, particularly in colorectal and skin cancers
  • Risk of kidney stones
  • Risk of osteoporosis (tea drinkers have higher bone mass density)

Improved 

  • Neurological health
  • Metabolism, obesity and body composition
  • Diabetes and blood sugar control
  • Immune function
  • Oral health

TEA THAT RINGS TRUE 

As consumers’ expectations continue to grow, they expect only genuine brewed tea flavor in their RTD tea beverages.

To please consumers, tea must be:

  • clear and clean
  • provide nutritional benefits
  • true to its label

The Perfect Blend

Experts agree that a brewed tea extract provides the clearest, best-tasting, highest-quality brewed tea currently available for RTD tea beverages on a commercial scale. Since it is brewed in a closed, continuous system, the tea’s essential profile is captured in the brewed liquid itself, offering a multitude of possibilities in functionality, flavor and customization.

It’s not enough to be brewed,
RTD tea has to taste brewed.

A BESTSELLER IS BREWING 

It’s undeniable: the tea marketplace is growing, iced tea is hot—and success awaits the perfect brew. 

Batch Consistency Checklist

Does your RTD tea formulator provide you with a product within acceptable ranges for the following factors, to ensure consistency in taste and functionality? 

  • PH 
  • Titratable acidity 
  • Brix/sugar content

Brewer Capabilities

CLAIMS 

  • capability to standardize levels of polyphenols, catechins and EGCGs
  • meet their customer’s presented claims 

FLAVOR 

  • experienced flavor experts 
  • compensate for vitamin off notes 
  • enhance tea’s true flavor 

COLOR 

  • beautiful, consistent color: no added coloring needed

1Tea Fact Sheet (Tea USA News),http://www.teausa.com/14655/te...

2, 3 Tea & RTD Tea-US-July 2015 (Mintel) http://www.mintel.com

4 Tea, RTD Tea Expand Beyond Health and Wellness (Beverage Industry), June 2015 http://www.bevindustry.com/articles/88481-tea-rtd-tea-expand-beyond-health-and-wellness

5http://news.ift.org/2015/07/12...

6A Potential Health Benefits of Tea (Tea USA News), http://www.teausa.com/14742/te...

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